Brands must evolve to meet the new demands of consumers. The marketplace has become a game of TAG; those who are able to reach people will win in the end.
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With the COVID-19 pandemic seemingly here to stay for the time being, societies across the world have begun to settle into their version of the “new normal”.
In the last decade, social media platforms like Facebook and Instagram have picked up where Google left off, monetising through the propagation of sponsored posts.
Many marketing strategists today preach the importance of customer retention, even going so far as to place it as a priority ahead of customer acquisition.